Devon Peet profile

Devon Peet

Staff Product Designer | Systems Thinker | Customer Advocate

Seattle
devonpeet@gmail.com
devonpeet.com
devon-peet

Skills

User Experience Design

  • Wireframing
  • Information Architecture (IA)
  • User Journey Mapping
  • Prototyping (Figma/HTML)
  • Design Systems
  • User-Centered Design (UCD)
  • Workshop Facilitation

User Research

  • Qualitative & Quantitative Research
  • Contextual Inquiry & Interviews
  • Data Analysis & Analytics (Pendo, Amplitude)
  • Usability Testing
  • Accessibility (WCAG)

Design & Prototyping

  • Figma
  • Design Systems
  • Sketch
  • Adobe Creative Suite (Photoshop, Illustrator)

Technical Skills

  • AI Dev (Replit, Lovable, Cursor, Claude Code, Codex, Antigravity)
  • LLM (ChatGPT, Claude, Gemini, etc.)
  • HTML / CSS / JavaScript
  • React
  • Python
  • Docker
  • Git

Certifications

Advanced Figma Training Program

Nov 2023

https://maven.com/certificate/MQwwoScG

Awards

Eagle Scout

Summary

Product Designer with a decade of experience leading end-to-end design for complex B2B SaaS. A cross-disciplinary product designer with front-end development expertise, translating research, user needs, and technical constraints into insight-driven, impactful solutions. Fosters strong collaboration across design, product, and engineering to deliver exceptional user experiences.

Experience

Studio Dalkeith

Mar 2026 - Present

Lead Product Designer & Founder

Remote

  • For product agency Radial Ventures, led design of United Way of Buffalo & Erie County's crisis-first 211 app (iOS/Android) covering ~7,000 local providers: research, design system, and a tested Expo prototype (started in Bolt), through App Store submission.
  • Reframed the product around self-service after research showed 96% of 211 contacts were phone calls; designed a "How can we help?" home with need-based categories.
  • Own the UX and redesign direction for a law firm's intake and conflict-check app, built to end manual re-keying into a legacy system.

Arovy (formerly Sonar)

Apr 2021 - Oct 2026

Staff Product Designer

Remote

  • Founding product designer across the product, admin tooling, and AI features as ARR grew from ~$300K to ~$3M; led a second designer from 2021.
  • Made the case for ArovyAI and ArovyMCP, from research and a streaming chat prototype to production code. Designed the eval harness, a 202-case set comparing model, reasoning effort, and cost across releases to anticipate customer friction.
  • Built a custom graph engine after a 3-month engineering effort stalled; customer graphs that froze and crashed the old library now load in seconds at 120fps (3,314 nodes).
  • Shipped an internal Customer Success dashboard joining Salesforce, Pendo, and production data; it became the CS team's homepage.
  • Built Sonar's first design system, then wrote the Arovy rebrand directly into production code (tokens, typography, 227-file rollout); grounded decisions in Pendo/Amplitude data and customer interviews.

ArisGlobal

Jun 2020 - Apr 2021

Senior User Experience Designer

Remote

  • Championed migration from Sketch/InVision to Figma, enhancing cross-functional collaboration and saving 20k in annual costs.
  • Initiated the development of a comprehensive Design System aimed at unifying the user experience across ArisGlobal's diverse product suite.
  • Redesigned core search and library experiences for a new Document Management System, improving information discovery and usability.

Kettlerock Brewing - Family Business

Jan 2019 - Feb 2024

Co-Founder - Marketing, Operations Manager, Developer

Atlanta, GA

  • Developed custom internal tools (Python, Airtable) for inventory, taplist management, and sales forecasting, applying technical skills to solve operational business problems.
  • Created and launched a customer loyalty program ("Mug Club"), enhancing engagement and generating $10K ARR.
  • Directed comprehensive marketing programs, managing branding, social media, content creation, merchandise, and contractor relationships.

Terminus: Account-Based Marketing

Apr 2018 - Apr 2020

UX Designer

Atlanta, GA

  • Drove design initiatives spanning discovery, concepting, and implementation during a period of rapid growth ($15M to $50M ARR).
  • Redesigned tactic analytics interface, resulting in a 42% reduction in time-on-page and enabling customers to more effectively demonstrate ROI.
  • Developed a novel sales intelligence tool tying together the analytics product with insights integrated into Salesforce, driving alignment between Sales and Marketing efforts and contributing directly to over $250K in revenue uplift.

Salesforce

May 2016 - Aug 2017

UX Engineer

San Francisco, CA

  • Contributed to the Salesforce Lightning Design System by researching and designing animation guidelines.
  • Championed process changes that improved the Lightning Design System team's workflow.

Georgia Tech Research Institute

Aug 2016 - Dec 2016

Graduate Research Assistant

Atlanta, GA

  • Conducted research focused on designing user interfaces for complex, expert military flight and mission planning applications.

Education

Georgia Institute of Technology

4.0 GPA - Highest Honors

2016 - 2018

MS Human-Computer Interaction

Georgia Institute of Technology

3.6 GPA - Highest Honors

2011 - 2015

BS Computational Media

Minor in Computing & Business - Denning Technology & Management Program