# Devon Peet

Staff Product Designer | Systems Thinker | Customer Advocate

Seattle, WA · devonpeet@gmail.com · devonpeet.com · linkedin.com/in/devon-peet

## Summary

Product Designer with a decade of experience leading end-to-end design for complex B2B SaaS. A cross-disciplinary product designer with front-end development expertise, translating research, user needs, and technical constraints into insight-driven, impactful solutions. Fosters strong collaboration across design, product, and engineering to deliver exceptional user experiences.

## Experience

### Studio Dalkeith
Lead Product Designer & Founder  
Mar 2026 – Present  
Remote

- For product agency Radial Ventures, led design of United Way of Buffalo & Erie County's crisis-first 211 app (iOS/Android) covering ~7,000 local providers: research, design system, and a tested Expo prototype (started in Bolt), through App Store submission.
- Reframed the product around self-service after research showed 96% of 211 contacts were phone calls; designed a "How can we help?" home with need-based categories.
- Own the UX and redesign direction for a law firm's intake and conflict-check app, built to end manual re-keying into a legacy system.

### Arovy (formerly Sonar)
Staff Product Designer  
Apr 2021 – Oct 2026  
Remote

- Founding product designer across the product, admin tooling, and AI features as ARR grew from ~$300K to ~$3M; led a second designer from 2021.
- Made the case for ArovyAI and ArovyMCP, from research and a streaming chat prototype to production code. Designed the eval harness, a 202-case set comparing model, reasoning effort, and cost across releases to anticipate customer friction.
- Built a custom graph engine after a 3-month engineering effort stalled; customer graphs that froze and crashed the old library now load in seconds at 120fps (3,314 nodes).
- Shipped an internal Customer Success dashboard joining Salesforce, Pendo, and production data; it became the CS team's homepage.
- Built Sonar's first design system, then wrote the Arovy rebrand directly into production code (tokens, typography, 227-file rollout); grounded decisions in Pendo/Amplitude data and customer interviews.

### ArisGlobal
Senior User Experience Designer  
Jun 2020 – Apr 2021  
Remote

- Championed migration from Sketch/InVision to Figma, enhancing cross-functional collaboration and saving 20k in annual costs.
- Initiated the development of a comprehensive Design System aimed at unifying the user experience across ArisGlobal's diverse product suite.
- Redesigned core search and library experiences for a new Document Management System, improving information discovery and usability.

### Kettlerock Brewing
Co-Founder - Marketing, Operations Manager, Developer  
Jan 2019 – Feb 2024  
Atlanta, GA

- Developed custom internal tools (Python, Airtable) for inventory, taplist management, and sales forecasting, applying technical skills to solve operational business problems.
- Created and launched a customer loyalty program ("Mug Club"), enhancing engagement and generating $10K ARR.
- Directed comprehensive marketing programs, managing branding, social media, content creation, merchandise, and contractor relationships.

### Terminus
UX Designer  
Apr 2018 – Apr 2020  
Atlanta, GA

- Drove design initiatives spanning discovery, concepting, and implementation during a period of rapid growth ($15M to $50M ARR).
- Redesigned tactic analytics interface, resulting in a 42% reduction in time-on-page and enabling customers to more effectively demonstrate ROI.
- Developed a novel sales intelligence tool tying together the analytics product with insights integrated into Salesforce, driving alignment between Sales and Marketing efforts and contributing directly to over $250K in revenue uplift.

### Salesforce
UX Engineer  
May 2016 – Aug 2017  
San Francisco, CA

- Contributed to the Salesforce Lightning Design System by researching and designing animation guidelines.
- Championed process changes that improved the Lightning Design System team's workflow.

### Georgia Tech Research Institute
Graduate Research Assistant  
Aug 2016 – Dec 2016  
Atlanta, GA

- Conducted research focused on designing user interfaces for complex, expert military flight and mission planning applications.

## Education

### Georgia Institute of Technology
Master of Science, Human-Computer Interaction  
2016 – 2018  
GPA: 4.0, Highest Honors

### Georgia Institute of Technology
Bachelor of Science, Computational Media  
2011 – 2015  
GPA: 3.6, Highest Honors  
Minor in Computing & Business - Denning Technology & Management Program

## Skills

**User Experience Design:** Wireframing, Information Architecture (IA), User Journey Mapping, Prototyping (Figma/HTML), Design Systems, User-Centered Design (UCD), Workshop Facilitation

**User Research:** Qualitative & Quantitative Research, Contextual Inquiry & Interviews, Data Analysis & Analytics (Pendo, Amplitude), Usability Testing, Accessibility (WCAG)

**Design & Prototyping:** Figma, Design Systems, Sketch, Adobe Creative Suite (Photoshop, Illustrator)

**Technical Skills:** AI Dev (Replit, Lovable, Cursor, Claude Code, Codex, Antigravity), LLM (ChatGPT, Claude, Gemini, etc.), HTML / CSS / JavaScript, React, Python, Docker, Git

## Certifications

Advanced Figma Training Program, Nov 2023 · https://maven.com/certificate/MQwwoScG

## Awards

Eagle Scout